Why is Apple's Marketing so effective? 

Apple is the only company to ever hit 3 Trillion in market share, making Apple the most valuable company in the world. 

What is Apple's secret? Marketing (and quality).

In this fascinating ebook, you will learn how Apple's #1 tool, the Halo Effect, is used not only in National Security but also to engage customers and keep them.  

The "when you buy a MAC you'll never go BACK," isn't just a slogan, it's a rule of thumb and this book tells you why. 

This book is available as an e-book on Amazon. 

What is a Content Alchemist and where does one originate from? 

Dive into the fascinating past, present, and future of content alchemy.  If you've watched any of the Lord of the Rings movies or hung around Elon Musk or heard Lady Gaga, then you have already been introduced to content alchemy.  

In today's world, the content alchemist is the individual that connects the dots and explains them.  Add digitization to it and you get the digital polymath.

The Content Alchemist is a book for the creators, the entrepreneurs, and the aspiring soul who is desperately trying to find their place in this new wild west known as the digital world (or as Lord of the Rings says, "Middle Earth.") 

The Content Alchemist is scheduled to be released in September 2023.